Milan have officially announced a limited-edition version of the 2026-27 third kit created in collaboration with American artist A$AP Rocky, with just 80 units available in store and a tight two-day window to get hold of one.
The club's commercial strategy has leaned increasingly into collaborations with major cultural brands in recent seasons, and this tie-in with one of the biggest names in music follows that pattern. Milan players were spotted wearing the special shirts earlier this week, with "Don't Be Dumb," the title of A$AP Rocky's new album, printed on them.
The long-sleeved third shirt, produced by principal partner PUMA, features the visual identity of the album. According to the club's official statement, it went on sale today (9 September) at BASE Milano in the Tortona district during a block party open to the public, and will be available tomorrow (10 September) at Bottega del Diavolo on Via Dante until the 80 units run out.
Beyond the limited-edition jersey itself, fans will also be able to customise first and third shirts with "A$AP 11" printing both online and in store between 10 and 11 September. The release coincides with A$AP Rocky performing in Milan on Thursday 10 September.
For a club that has steadily built its off-pitch brand through these kinds of drops, the sell-out speed on 80 units will say more about demand than the collaboration itself.