AC Milan will change their official style partner from the 2026-27 season, ending the collaboration with Off-White and switching to Italian brand Boggi, as La Gazzetta dello Sport report.
This is off-pitch business rather than mercato, but the formalwear deal matters more than it looks. It sits alongside the sleeve and kit sponsorships as part of the commercial machine that keeps Milan's balance sheet among the healthiest in Serie A, and the choice of partner says something about how the club wants to present itself. The Off-White years were a deliberate bet on a younger, fashion-led audience. This is a step back toward tradition.
The tie-up with Off-White, the label founded by the late Virgil Abloh and formerly owned by LVMH, began in October 2022 and ran for three seasons. It produced kits and jackets far removed from classic Italian tailoring, priced high and aimed squarely at a young market. The peak was spring 2025, when the Off-White fourth shirt, with players' names rendered in quotation marks in Abloh's signature style, sold out within days.
Boggi is a different proposition entirely. Founded in Milan in 1964 by Paolo Boggi and now owned by the Brian & Barry Group, the brand runs 290 stores across 67 countries and trades on classic Italian style rather than statement pieces. Gazzetta frame the move as a return to the classics, and note Boggi's growing links to football, including a World Cup capsule collection.
The financial terms of the new deal weren't disclosed, which is normal for formalwear partnerships, and the reported value of the outgoing Off-White arrangement isn't public either. What's clear is the direction of travel: after three experimental years chasing the streetwear crowd, Milan want to look like Milan again.